Updated as of November 11, 2026
“Go Ahead. Have Seconds.”
“Crest Pro-Health kills 99.9% of bacteria.”
“Go Ahead. Have Seconds.” turns a familiar eating moment into a brief oral-care hook. The bacteria claim supplies the product rationale, and “Shop now” keeps the next step simple.
Copy this: Use an everyday moment as the hook, then attach a specific product claim.