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  1. Home/
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  4. Dos Equis ads/
  5. Ad 967166066285156

Dos Equis ad: bring back a familiar character

Updated as of November 11, 2026

Advertiser
Dos Equis
Format
Video ad on Facebook and Instagram
Status
Ended July 24, 2026
First shown
May 1, 2026
Run
84 days
Button
Learn more
Landing page
dosequis.com
Meta Ad Library ID
967166066285156
Source
Meta Ad Library, read October 2, 2026

What the ad says

“The Most Interesting Man in The World®”
“The Most Interesting Man in the World® is back. And he still prefers Dos Equis®.”

Why it works

The ad announces the return of the Most Interesting Man in the World and says he still prefers Dos Equis. Learn more gives people who recognize the character a way to reengage with the brand.

Copy this: Revive a recognizable brand idea with one clear update.

Where this ad is featured

  • Beer ads
  • Beer video ads
  • All Dos Equis ads

Make ads like this one

Sprites' proprietary marketing agent reads what is working in your category, writes and builds the ads, and runs them on Meta, Google and LinkedIn once you approve them.

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