108 carousel ads from 10 formula brands in the Meta Ad Library, 68 running now.
These are the carousel ads formula brands bought through Meta, the ads people see on Facebook and Instagram: 108 creatives from 10 advertisers, read from the Meta Ad Library on October 8, 2026, 68 of them still running. The median one ran 27 days and the longest 275.
Formula ads are read by someone who did not plan to need them, so the creative is reassurance and an ingredient, not a lifestyle.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+96 more baby formula carousel ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
Subscibe & save for FREE delivery on every order, straight to your door.Kendamil · running 275 days
Jetzt erhältlich im dm Onlineshop!HiPP · running 262 days
Baby-Sommerschlafsack Breeze Altrosa - 70 cm | Baby's OnlyBaby's Only · running 175 days
Similac Alimentum helps reduce colic symptoms due to cow's milk protein sensitivity.Similac · running 119 days
Let's Grow GoodnessGerber · running 69 days
Trusted by parents. Loved by 700K+ babies.Bobbie · running 55 days
Shop now is the button on 49 percent of them, Learn more on 32, Order now on 11.
5 percent open with a question, 13 percent put a number in the first line, and 0 percent lead with an emoji.