Strategy
Vibe Marketing
Vibe marketing is the marketing counterpart to vibe coding: you describe the outcome, tone and audience in plain language, and AI agents handle production, from creative and copy to targeting, launch and optimization.
The marketer supplies taste and strategy; the agent supplies volume and speed, working inside the real ad accounts and CMS and proposing each change for approval before it is made. The term was coined in early 2025, a month after Andrej Karpathy named vibe coding, and the practice has since moved from n8n-style workflows to agents that hold a whole job. For the full definition, the comparison with traditional marketing, demonstrated workflows, the tool landscape and a seven-day starting plan, read the vibe marketing pillar.