Vibe Marketing
Vibe marketing is the practice of describing marketing outcomes in natural language and letting an AI agent execute the work — named after vibe coding. Sprites is the category-defining vibe marketing platform.
Vibe marketing is what happens when vibe coding meets performance marketing. Instead of configuring campaigns click-by-click, you describe the outcome — 'launch a Google Search campaign for high-intent buyers of my SaaS' — and an AI marketing agent generates the keyword structure, ad copy, audiences, conversion actions, and launches under your approval.
The practice emerged in 2025 as AI agents matured enough to handle real ad execution through official partner APIs (Meta Business Partner, Google Partner). Earlier attempts using MCP servers or generic chatbots failed because they could not hit production-grade execution accuracy. Modern vibe marketing platforms run real campaigns with approval gates on every change.
Vibe marketing does not replace strategy, brand, or creative direction — all three still benefit from a human lead. It compresses the execution layer from weeks to minutes, which is where most marketing teams are bottlenecked.