Updated as of November 11, 2026
“Be a Better Writer, Starting Today”
“Grammarly's free writing app makes sure everything you type is easy to read, effective, and mistake-free. Try now.”
The headline offers a broad improvement, then the copy specifies readability, effectiveness, and fewer mistakes. Download gives readers a direct way to try the free app.
Copy this: Follow a broad improvement headline with the qualities buyers want in the finished draft.