Gym Marketing
That Sells Memberships
An AI marketing agent for gyms and fitness studios. Sprites runs local Facebook, Instagram and Google ads for trial passes and memberships, times spend to January and the other peaks, plans your social posts and keeps your Business Profile current. You approve every change.
Trusted by 200+ marketing teams
How It Works
Connect your accounts
Link Meta, Google Ads, Google Analytics, Search Console and your Business Profile. Sprites reads which offers and audiences turn into trial sign-ups.
Sell the first visit
Most memberships start with a trial pass, class pack or intro offer. The agent builds tight-radius campaigns for it and rotates creative before it tires.
Plan for the peaks
January and the start of summer bring the most demand. Sprites proposes budgets ahead of each peak and keeps social and Business Profile posting in between.
What gym marketing is up against, and what the agent does
Gyms sell locally, seasonally and on creative. Each needs a different lever.
| The problem | What the agent does | What you approve |
|---|---|---|
| Budgets flat across the year | Demand spikes in January and before summer. Sprites proposes budget increases ahead of the peaks and trims them after. | Seasonal budget plan to approve |
| Creative fatigue | Fitness audiences scroll past the same ad quickly. The agent watches frequency and performance and proposes fresh creative. | Creative refresh proposals |
| Reaching people who will never visit | Nobody drives across town for a gym. Sprites keeps radius targeting tight around each location. | Radius targeting per location |
| Intro offers vs memberships | Class packs, trial passes and memberships attract different people. The agent runs them as separate campaigns and reports cost per sign-up. | Offer-level report |
| An inactive social presence | Posting slips first when the floor is busy. Sprites plans and drafts posts in a content calendar for you to review. | A month of drafted posts |
Facebook, Instagram and Google ads for gyms
Trial pass and membership campaigns, tight radius targeting, seasonal budgets, creative refreshes and lead ads using your Instant Forms.
Local search and social for gyms
Business Profile posts, review replies, social post plans and class and location pages, plus tracking of AI assistant recommendations.
Gym Marketing templates
Trial Pass Campaign
A tight-radius Instagram and Facebook ad for your intro offer.
New Year Membership Push
Budgets and creative planned ahead of January.
Creative Refresh
New ad concepts when the current ones start to tire.
Gym Near Me Campaign
Google Ads for local gym and class searches.
Instagram Content Plan
A month of member, class and coach posts.
Competitor Gym Research
What the gyms and studios around you run on Instagram.
Integrations
Meta Ads
Google Ads
TikTok Ads
SEO Research
YouTube
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
See the ads, then go deeper
- Real adsGym adsReal ads from gyms and fitness studios: intro offers, hooks and the formats they run.Read
- Real adsBlack Friday fitness adsHow gyms and fitness brands run their biggest promotion of the year.Read
- RelatedFacebook ads for small businessBudgets, local targeting and creative for owner-run businesses.Read
Questions, answered
What does Sprites do for gym marketing?
Sprites is an AI marketing agent that runs local Facebook, Instagram and Google ads, plans social posts and keeps your Google Business Profile current. It builds trial and membership campaigns, plans the seasonal peaks and reports weekly. Every change waits for your approval.
Can Sprites run Facebook ads for gyms?
Yes. It builds radius-targeted campaigns for trial passes, class packs and memberships, lead ads using your Instant Forms, and proposes new creative when performance drops.
How does it plan for January?
It proposes budgets and creative ahead of the New Year peak and the pre-summer rush, and scales them back afterwards. You approve each change.
Does it post to our social accounts?
It plans and drafts posts in a shared content calendar, with copy and images, for your team to review and publish. You decide what goes out.
Does it work for boutique studios and multi-location gyms?
Yes. Campaigns can be set per location with their own radius and offer, and each business profile in Sprites holds its own accounts. Higher plans include more profiles.
How much does it cost?
Plans start at $66/month billed yearly ($99 month to month), before ad spend. The 7-day trial is $1.