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Ad 1653488682673171

H&R Block ad: expat filing your way

Updated as of November 11, 2026

H&R Block video ad: Start your U.S. tax filing today

Advertiser: H&R Block
Format: Video ad on Facebook and Instagram
Status: Ended April 28, 2026
First shown: February 12, 2026
Run: 75 days
Button: Sign up
Landing page: hrblock.com
Meta Ad Library ID: 1653488682673171
Source: Meta Ad Library, read October 8, 2026

What the ad says

“Start your U.S. tax filing today”

“New year. New tax filing season. File your U.S. expat taxes with confidence, your way. Choose DIY filing or expert-assisted support built specifically for U.S. expats worldwide. ✔️ 100% Accuracy Guarantee 🌍 Trusted by 70,000+ expats globally 🤝 Specialized expat support 🧩 Flexible DIY & Assisted filing options”

Why it works

The ad speaks directly to U.S. expats and offers a choice between DIY filing and expert-assisted support. That choice helps buyers with different levels of confidence feel the Sign up action fits them.

Copy this: Offer distinct routes to the same outcome when your audience has different comfort levels.

Where this ad is featured

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