Updated as of November 11, 2026
“Lasts 35% longer and is 45% stronger than standard cotton”
“Your everyday underwear upgrade 🤍 The iconic Hanky Panky Retro fit now in premium organic cotton that is soft, breathable, stretchy, and made to last.”
The headline makes a durability claim, while the copy describes premium organic cotton as soft, breathable and stretchy. That gives everyday underwear shoppers reasons to upgrade and a Shop now action.
Copy this: Support a durability claim with the comfort benefits shoppers expect now.