Updated as of November 11, 2026
“New HERSHEY’S Creme Bars.”
“Salted Caramel or Affogato? Take your pick. New HERSHEY’S Creme Bars, available now.”
The copy asks shoppers to choose between Salted Caramel and Affogato Creme Bars. Naming the flavors and saying they are available now gives an impulse buyer an immediate reason to shop.
Copy this: Present new flavors as a simple choice and make availability clear.