Updated as of November 11, 2026
“Lower prices here to stay”
“This is not a sale. Just some of your favourites at new lower prices, and they’re here to stay.”
IKEA says the lower prices are permanent rather than a short sale. That gives furniture shoppers a reason to browse without making an immediate decision, while Shop now provides the next step.
Copy this: If a price change lasts, say so plainly and invite shoppers to explore.