Updated as of November 11, 2026
“Don’t be for sale”
“Data brokers are running a sale. The merchandise is you—your address for $0.12, phone for $0.08. Take yourself off the shelf with Incogni. 55% off.�”
The copy casts addresses and phone numbers as items sold by data brokers, then invites readers to take themselves off the shelf. The discount and Install now turn that metaphor into a purchase prompt.
Copy this: Use one clear metaphor to explain the buyer's role in a data market.