Updated as of November 11, 2026
“Start your cart”
“Enjoy no markups* when you shop Metro via Instacart. *Fees and in-store offer exclusions apply.”
The headline asks shoppers to start a cart, and the copy offers no markups when shopping Metro through Instacart. Shop now turns a price concern into a direct cart-building action.
Copy this: Address the price objection at the moment you ask shoppers to start a cart.