Feed, Stories, Reels
One offer, three frames.
Feed
A still or a short video with the caption doing part of the selling. Stills are on static ads.
Stories and Reels
Vertical, and usually watched with the sound off at first. Specs are on ad specs.
The Facebook twin
Same ad account, different crops. The AI Facebook ad generator is that side of the campaign.
Related
Questions
Are Instagram ads separate from Facebook ads?
They buy through the same Meta ad account. The placements, the crops and the first second of the creative are different.
Want finished ads, not credits?
Every Monday you get finished, on-brand video ads, reviewed by a human. You never write a prompt. You pick the winners. Sprites ships the campaigns.