Updated as of November 11, 2026
“Krusty is new CEO of Jack!”
“It’s Jack in the Box—not Krusty in the Box—for the Munchie Meal of Horror. Watch #TheSimpsons Sundays on FOX, stream on Hulu and Disney+.”
The headline says Krusty is the new CEO, and the copy ties that hook to the Munchie Meal of Horror. The familiar character and named meal create a clear theme for the “Order now” prompt.
Copy this: Tie a recognizable character hook directly to the menu item being sold.