Updated as of November 11, 2026
โYour Robe, Now a Hoodie ๐โ
โYour favorite bathrobe just went outside. ๐ Introducing the Rainbow Pom Pom Hoodie, made from the exact same marshmallow-thick, ultra-soft Turkish cotton as ouโฆโ
The hook introduces a hoodie made from the same thick, soft Turkish cotton as the brand's bathrobe. It gives fans of that robe a reason to try a new layer, then directs them to Shop now.
Copy this: Use a familiar product's best-loved material to introduce a new way to wear it.