Law Firm Marketing
That Signs Cases
An AI marketing agent for law firms. Sprites runs Google Ads and Meta for your practice areas, builds the SEO that wins local legal searches, and keeps your Google Business Profile active, so every expensive click has a better chance of becoming a signed case. You approve every change.
Trusted by 200+ marketing teams
How It Works
Connect the firm's accounts
Link Google Ads, Meta, Google Analytics, Search Console and your Google Business Profile. Sprites reads what each practice area spends and what it produces before it proposes anything.
Cut the clicks that never become cases
Personal injury and other high-value legal terms are among the most expensive clicks in Google Ads. The agent finds search terms, locations and hours that burn budget, and stages negatives, bid and budget changes for your review.
Grow the pages and profile that rank
Sprites plans practice-area and city pages, writes them for your review, publishes to your CMS and keeps your Business Profile posting, so organic and map results carry more of the intake.
What law firm marketing gets wrong, and what the agent does
Legal is one of the most competitive categories in paid search. Most of the waste is visible in the account once someone looks at it regularly.
| The problem | What the agent does | What you approve |
|---|---|---|
| Expensive PI clicks | Personal injury, car accident and truck accident terms cost far more per click than most industries. Sprites reviews search terms on a recurring schedule and blocks research, job-seeker and out-of-area queries. | A negative-keyword list and bid changes to approve |
| Intake that cannot keep up | Calls at 9pm and forms on Sunday go unanswered while ads keep running. The agent lines up ad schedules and budgets with the hours your intake team actually covers. | An ad schedule matched to intake coverage |
| Practice areas fighting for one budget | A single campaign lets the cheapest practice area eat the budget. Sprites splits campaigns by practice area so you can fund the cases you want. | A restructure plan per practice area |
| Thin practice-area pages | Law firm SEO is won by specific pages: one per practice area and city, with clear answers. The agent writes them and fixes titles, headings and schema. | Draft pages and on-page fixes to publish |
| Bar advertising rules | Many state bars restrict testimonials, result claims and words like specialist. Sprites keeps copy factual, and nothing goes live until your firm signs off. | Ad copy staged for attorney review |
Google Ads and Meta for legal intake
Practice-area campaigns, search-term cleanup, location and schedule controls, and lead ads that send enquiries straight to intake.
Law firm SEO and local search
Practice-area and city pages, on-page fixes, Business Profile posts and review replies, and tracking of how AI assistants describe your firm.
Law Firm Marketing templates
Personal Injury Search Audit
Find the search terms, locations and hours that spend without producing consultations.
Practice-Area Campaign Build
Separate campaigns and budgets per practice area, with ad copy staged for attorney review.
Free Consultation Lead Ad
A Meta lead ad that routes consultation requests to your intake team.
Law Firm SEO Plan
Practice-area and city pages ranked by search demand in your market.
Competitor Firm Research
What the firms outranking and outbidding you are running.
Google Review Replies
Replies to recent reviews that thank the client without discussing the matter.
Integrations
Google Ads
Meta Ads
SEO Research
WordPress
Claude
OpenAI / ChatGPT
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
See the ads, then go deeper
- Real adsPersonal injury lawyer adsReal ads from personal injury firms: the offers, hooks and formats they run on Meta and Google.Read
- ChannelAI for Google AdsHow the Google Ads agent researches keywords, builds campaigns and manages bids under your approval.Read
- RelatedB2B marketingFor firms that sell to businesses rather than individuals: long cycles, LinkedIn and account lists.Read
Questions, answered
What does Sprites do for law firm marketing?
Sprites is an AI marketing agent that runs Google Ads, Meta ads, SEO and your Google Business Profile for the firm. It audits spend, builds practice-area campaigns, writes pages and ad copy, and reports weekly. Every change is staged for your approval before it reaches an account.
Can Sprites run PPC advertising for lawyers?
Yes. The Google Ads agent builds and manages Search and Performance Max campaigns: keyword research, negative keywords, bids, budgets, locations and ad schedules. For legal terms the biggest lever is usually search-term cleanup, because a single irrelevant personal injury click can cost more than a whole day of spend in other industries.
Does it handle personal injury attorney advertising?
It runs the paid side of it. Sprites splits personal injury work by case type, blocks queries that never sign, and aligns spend with the hours intake is staffed. It does not answer calls or qualify leads, and it does not decide which cases to take.
How does Sprites help with SEO marketing for law firms?
It researches what people in your market search for, plans practice-area and city pages, writes drafts for your review and publishes them to WordPress, Webflow and other CMSs. It also fixes titles, headings and schema, posts to your Business Profile and drafts review replies.
Will the ads follow state bar advertising rules?
Sprites writes factual copy and avoids result guarantees and specialist claims, but bar rules differ by state and your firm is responsible for them. That is why nothing publishes without approval: an attorney can review every ad and page first.
Is Sprites a law firm marketing agency?
No. It is software that does the work an agency does, run by your team. Firms use it to replace an agency retainer or to give one in-house marketer the capacity of a team. Plans start at $66/month billed yearly ($99 month to month), and the 7-day trial is $1.
Does Sprites see client information?
No. Sprites works from your ad accounts, analytics, Search Console, website and Business Profile. It does not connect to your case management system, and review replies are written so they never confirm someone is a client.