B2B Marketing
Built for Long Sales Cycles
An AI marketing agent for B2B teams. Sprites runs LinkedIn, Google, Meta and Reddit ads, B2B SEO and AI search visibility, and judges each channel by the pipeline it creates rather than the form fills it counts. One marketer can run every channel, with approval on every change.
Trusted by 200+ marketing teams
How It Works
Connect ads, analytics and CRM
Link LinkedIn, Google Ads, Meta, Reddit, Google Analytics, Search Console and HubSpot. Sprites reads which channels create opportunities, not just leads.
Target accounts and roles
B2B buyers are a few thousand people in specific companies and jobs. The agent builds LinkedIn audiences by title, seniority and company size, and keeps Google on high-intent searches.
Be the answer when buyers research
Sprites writes comparison, alternatives and use-case pages, tracks how ChatGPT and Perplexity describe you, and fixes the pages that lose the citation.
Why B2B marketing is different, and what the agent does
Long cycles, several decision makers and expensive clicks mean the usual lead metrics mislead.
| The problem | What the agent does | What you approve |
|---|---|---|
| Leads that never become pipeline | Cheap form fills flatter cost per lead. Sprites reports by channel on what turns into opportunities in your CRM, so budget follows pipeline. | A pipeline-by-channel report |
| Expensive LinkedIn clicks | LinkedIn reaches the right titles at a high price per click. The agent tightens audiences, rotates creative and caps what underperforming campaigns spend. | Audience and budget changes to approve |
| Search terms from the wrong buyers | Students, job seekers and small businesses search the same words. Sprites blocks them from Google campaigns. | Negative keywords |
| A committee, not a buyer | Several people research before anyone books a demo. The agent runs separate messages for users, managers and budget holders. | Messaging by role |
| Invisible in AI search | Buyers now ask assistants for shortlists. Sprites tracks where you are mentioned and writes the pages that earn citations. | AI visibility report and page drafts |
LinkedIn, Google, Meta and Reddit ads
Role and company-size targeting on LinkedIn, high-intent search on Google, retargeting on Meta and community targeting on Reddit, judged by pipeline.
B2B SEO and AI search
Comparison, alternatives and use-case pages, technical fixes and tracking of how ChatGPT, Perplexity and Google AI describe your product.
B2B Marketing templates
LinkedIn Role-Based Campaign
Sponsored content aimed at the titles, seniority and company sizes you sell to.
B2B Search Waste Audit
Find search terms from students, job seekers and non-buyers.
Pipeline by Channel Report
Which channels create opportunities, not just leads.
Comparison Page Plan
Comparison and alternatives pages for the evaluation stage.
AI Visibility Audit
How assistants describe you against competitors.
Competitor Ad Research
What competitors run on LinkedIn and Google.
Integrations
LinkedIn Ads
Google Ads
Meta Ads
Reddit Ads
SEO Research
Claude
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
See the ads, then go deeper
- Real adsSaaS adsReal ads from software companies: the hooks, offers and formats B2B brands run.Read
- Account-basedB2B ABM on autopilotAccount lists, matched audiences and tiered campaigns for account-based marketing.Read
- ResearchLinkedIn ad library searchSee what any company is running on LinkedIn right now.Read
Questions, answered
What does Sprites do for B2B marketing?
Sprites is an AI marketing agent that runs LinkedIn, Google, Meta and Reddit ads, B2B SEO and AI search visibility. It builds role-based audiences, cleans up search terms, writes comparison pages and reports on pipeline by channel. Every change waits for your approval.
Is Sprites a B2B marketing agency?
No. It is software your team runs that does the execution an agency would. B2B teams use it so one or two marketers can run every channel, or to replace an agency retainer. Plans start at $66/month billed yearly ($99 month to month).
Can it run LinkedIn ads?
Yes. The LinkedIn agent builds campaigns and audiences by job title, seniority, function and company size, manages budgets and lead gen forms, and reports results.
How does it handle long sales cycles?
By reporting on what happens after the lead. With HubSpot connected, Sprites reads your deals alongside ad results to show which channels and campaigns produced opportunities, so budget moves toward pipeline rather than the cheapest form fills.
What is the difference between this and ABM?
This page covers B2B marketing across every channel. Account-based marketing, where you target a named list of companies, has its own page at /b2b-abm.
Does Sprites help with AI search for B2B?
Yes. It tracks how ChatGPT, Perplexity, Gemini and Google AI Overviews describe your product for buyer questions, and writes or updates the pages that lose the citation.