Updated as of November 11, 2026
“Switch to Lloyds”
“Looking for a new current account? Switch to a new Club Lloyds or Premier account, transfer 3 active Direct Debits and you could get £200. Eligibility criteria and monthly fees may apply.”
The ad offers £200 to eligible customers who switch to a new account and transfer 3 active Direct Debits. It addresses the effort of moving a current account with a tangible incentive and an Apply now button.
Copy this: Pair a switching reward with the action needed to claim it.