50 video ads from 12 mascara brands in the Meta Ad Library, 50 running now.
These are the video ads mascara brands bought through Meta, the ads people see on Facebook and Instagram: 50 creatives from 12 advertisers, read from the Meta Ad Library on October 23, 2026, 50 of them still running. The median one ran 16 days and the longest 532.
Mascara has a crowded shelf and plenty of doubt, so the ads that win lean on proof, rankings, testers and ratings, speak to a specific lash problem or age group, then show the lashes before and after.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+38 more mascara video ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
Lashes That Last 💫Kristina's Fashion Essentials · running 532 days
The #1 Pro-Age Mascara. Now in Mulberry.Prime Prometics · running 225 days
50% OFF Semi-Annual SaleLash Cosmetics · running 219 days
Score deals on outdoor gear - for camping, fishing, hiking + more!Whatnot · running 202 days
If your lashes could talk — they'd be SCREAMING for help 😩Beauty reviews · running 140 days
Who Knew Green Could Look This Good?Makeup Hacks for Mature Women · running 98 days
Shop now is the button on 86 percent of them, Learn more on 10, Book now on 2.
12 percent open with a question, 26 percent put a number in the first line, and 10 percent lead with an emoji.