Updated as of November 11, 2026
“Power: Use It or Lose It”
“Stop being overlooked. Stanford’s power expert, Jeffrey Pfeffer, reveals the strategies that lead to promotions.”
The copy opens with the frustration of being overlooked, then promises strategies that lead to promotions from Stanford power expert Jeffrey Pfeffer. That gives a career minded buyer a reason to sign up beyond general self improvement.
Copy this: Name the workplace outcome your instructor can help learners pursue.