Updated as of November 15, 2026
222 ads from 12 matchmakers in the Meta Ad Library, 211 running now.
12 matchmakers have 222 ads in the Meta Ad Library between them, and 211 of those were running when we read it on November 14, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Matchmaking ads position themselves against dating apps, asking how much time and money the apps have cost you, then offer vetted introductions from a human matchmaker, often to a defined audience such as faith-based singles or professionals over 30.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the accountβs posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| It's Just Lunch | 34 | 34 | 6 |
| The Modern Matchmaker, Inc. | 7 | 7 | 6 |
| Introductions Inc Matchmakers | 8 | 8 | 6 |
Meta Ad Library, read November 14, 2026. Library and active counts are Metaβs own.
Single image leads at 46 percent of the 65 creatives read here, with video at 37 percent and carousel at 17. Learn more carries 31 percent of the calls to action.
The median creative here ran 13 days and the longest was still up at 168. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Matchmaking video ads Β· Matchmaking static ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Professional Matchmaking for Ontario's SinglesMisty River Introductions Β· running 168 days
Apply to CarpeDM Matchmaking today β€οΈβ¨CarpeDM Β· running 143 days
Forget Love At First SwipeThe Modern Matchmaker, Inc. Β· running 99 days
Trusted Matchmaking Since 1991It's Just Lunch Β· running 73 days
Real Connections Start HereIt's Just Lunch Houston Β· running 45 days
Find Your FavourFavourFound Kingdom Matchmaking Ministry Β· running 25 days
5 percent of these ads open with a question, 10 percent put a number in the first line, and 5 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+210 more matchmaking ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A first visit is a bigger decision than a purchase, so the ads that book patients and clients offer the easy first step: a consultation, an assessment, an opening this week. 5 percent of the matchmaking ads here lead with a price in the ad.
People choose a person, not a building. A face, a name and a sentence in their own voice build more trust than stock imagery, and they set the practice apart from every chain in the feed.
Cost, pain, recovery time, whether it will look natural: the ads that last answer one worry each and link to the answer in full.
Target a radius around the practice and retarget everyone who visited your site or watched your videos. "Learn more" is the most common button here. Call every form lead back the same day.
The median matchmaking ad here stayed up 13 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 65 creatives. Meta lists 222 for these advertisers, and 211 are running right now. Sprites' proprietary marketing agent reads every matchmaking ad running now, writes ads for your practice in the styles that work, and launches them on Facebook, Instagram and Google once you approve.