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  1. Home/
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  4. McVitie's ads/
  5. Ad 1073221385092525

McVitie's ad: sweet favorite turns savoury

Updated as of November 11, 2026

McVitie's image ad: Penguin has gone crackers
Advertiser
McVitie's
Format
Carousel ad on Facebook and Instagram
Status
Ended October 11, 2026
First shown
August 27, 2026
Run
45 days
Button
Shop now
Landing page
groceries.morrisons.com
Meta Ad Library ID
1073221385092525
Source
Meta Ad Library, read October 2, 2026

What the ad says

“Penguin has gone crackers”
“Penguin has adventured out of the sweet and into the savoury! Discover baked Penguin Bites in three new delicious flavours”

Why it works

The ad announces that Penguin has moved from sweet into savoury baked bites and mentions three new flavors. It uses a familiar product name to make a new category feel worth exploring through Shop now.

Copy this: Explain how a familiar product has changed, then invite buyers to discover the new flavors.

Where this ad is featured

  • Snack carousel ads
  • All McVitie's ads

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