119,243 ads from 60 mental wellness brands in the Meta Ad Library, 16,584 running now.
Advertisers
60
Ads listed by Meta
119,243
Running now
16,584
Creatives read
1,182
60 mental wellness brands have 119,243 ads in the Meta Ad Library between them, and 16,584 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Mental wellness ads cannot name the viewer’s state, so they sell the relief instead: a quiet screen, a voice, and a first session booked from the couch.
Which mental wellness brands run the most ads?
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own. 59 of these mental wellness brands have enough creative on file for a page of their own.
What formats do mental wellness ads use?
video leads at 47 percent of the 1,182 creatives read here, with static at 36 percent and carousel at 17. Learn more carries 43 percent of the calls to action.
The median creative here ran 21 days and the longest was still up at 1044. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
The butterfly hug is a powerful tool for when you're feeling anxious, stressed, or overwhelmed.Charlie Health · running 1,044 days
This Isn't Another Focus PlaylistBrain.fm · running 355 days
Most PPO Insurance AcceptedCenter for Discovery · running 275 days
Talkspace online therapyTalkspace · running 270 days
Become a Certified Hypnotherapist & Change LivesGrace Smith · running 202 days
Shine : le compte pro tout-en-un 💼Shine · running 194 days
The offers mental wellness brands lead with
A price in the ad: 9 percent of ads · Grow Therapy: “Sessions average $21 with insurance”
Financing or monthly pricing: 3 percent of ads
Something free to start: 3 percent of ads · Oak: “Free Shipping & 2 year warranty”
A guarantee: 1 percent of ads · Hypnotherapy with Kure: “Psychology Experts Are Prescribing This App For Daily Stress Relief With 98% Satisfaction Rate”
5 percent of these ads open with a question, 10 percent put a number in the first line, and 1 percent lead with an emoji.
Mental wellness ad examples
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Ran under a day
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Ran 2 days
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+119,231 more mental wellness ads
Hooks, landing pages and run length for each
Ran 6 days
Ran 3 days
Ran 10 days
Ran 10 days
Every creative, with its copy, format and run length
Mental wellness offer ads
Discounts, bundles and free shipping, where the offer is the creative.
Ran 3 days
Ran 1 day
Ran 1 day
Ran 4 days
Ran 6 days
Ran 4 days
Ran 14 days
Ran 4 days
Every creative, with its copy, format and run length
Mental wellness ugc and testimonial ads
Customer voice, creator posts and reviews used as the hook.
Ran 10 days
Ran under a day
Ran 24 days
Ran 27 days
Ran 110 days
Ran 47 days
Every creative, with its copy, format and run length
Mental wellness educational ads
The ad teaches something before it asks for anything.
Ran 2 days
Ran under a day
Ran 6 days
Ran 5 days
Ran 8 days
Ran 7 days
Ran under a day
Ran 1 day
Every creative, with its copy, format and run length
Mental wellness launch and new product ads
Announcements, drops and restocks.
Ran under a day
Ran 16 days
Ran under a day
Ran under a day
Ran under a day
Ran 14 days
Ran 2 days
Ran 8 days
Every creative, with its copy, format and run length
How to run mental wellness ads on Facebook and Instagram
1
Lead with the consultation, not the procedure
A first visit is a bigger decision than a purchase, so the ads that book patients and clients offer the easy first step: a consultation, an assessment, an opening this week. 9 percent of the mental wellness ads here lead with a price in the ad.
2
Put the practitioner in the ad
People choose a person, not a building. A face, a name and a sentence in their own voice build more trust than stock imagery, and they set the practice apart from every chain in the feed.
3
Answer the question that stops people booking
Cost, pain, recovery time, whether it will look natural: the ads that last answer one worry each and link to the answer in full.
4
Reach the people near you who are already looking
Target a radius around the practice and retarget everyone who visited your site or watched your videos. "Learn more" is the most common button here. Call every form lead back the same day.
5
Keep the winners running and replace the rest
The median mental wellness ad here stayed up 21 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
What do mental wellness ads on Facebook and Instagram look like?
We read 1,182 mental wellness ads from 60 mental wellness brands in the Meta Ad Library on October 23, 2026. Video ads lead at 47 percent. The most common button is "Learn more".
Which mental wellness brands run the most Facebook ads?
Of the advertisers on this page, Mindvalley (2,430 running), Rise Science (1,737 running), Hims (1,125 running) had the most ads live when we read the library.
What offers do mental wellness ads use?
A price in the ad appears in 9 percent, financing or monthly pricing appears in 3 percent, something free to start appears in 3 percent of the ads we read. For example, Grow Therapy: "Sessions average $21 with insurance"
How long do mental wellness ads run?
The median ad we read had run 21 days, and the longest 1044 days. Advertisers keep paying for ads that work, so the long runners are the ones to study.
How do I make mental wellness ads for my business?
Start from what is already working in your category: copy the structure of the long-running ads, lead with one clear offer, and test several versions at once. Sprites' proprietary marketing agent does this for you: it reads the mental wellness ads running now, writes ads in the styles that work, and launches them once you approve.
Get mental wellness ads that book consultations
This page shows 1,182 creatives. Meta lists 119,243 for these advertisers, and 16,584 are running right now. Sprites' proprietary marketing agent reads every mental wellness ad running now, writes ads for your practice in the styles that work, and launches them on Facebook, Instagram and Google once you approve.