Updated as of November 11, 2026
“Enter Now For Your Chance to Win”
“Put your best foot forward. Enter now for your chance to win tickets to attend the FIFA World Cup 26™ with Michelob ULTRA.”
The ad offers a chance to win FIFA World Cup 26™ tickets and asks people to sign up. That specific prize gives soccer fans a reason to act even when they are not ready to buy beer.
Copy this: Choose a prize your audience already cares about and make the entry action explicit.