Updated as of November 11, 2026
“Fast, reliable home internet”
“Minternet is coming home. To your home, if you'll have us. Ditch your overpriced internet.”
Mint introduces Minternet with a conversational invitation, then tells buyers to ditch overpriced internet. The copy makes the new service feel approachable before “Shop now.”
Copy this: Introduce a new service in everyday language before naming the pain it solves.