Updated as of November 11, 2026
“My Picky Dog Happy. At 70% Off. Done.”
“Toffee is not easy to impress. But he is verrrryyyy into his Ollie. Fresh food, personalized for him, delivered to our door. 70% off your first box at ollie.com!”
A picky dog becomes the proof point: Toffee is hard to impress but likes his personalized fresh food. The 70% first box offer and Shop now button make that small story actionable for owners facing the same mealtime struggle.
Copy this: Lead with a specific picky eater story, then give owners a low friction way to try the food.