Updated as of November 11, 2026
“Old brush? Change now!”
“To maintain an effective clean, dentists recommend replacing your brush head every 3 months.”
Oral-B asks whether the buyer has an old brush, then cites a dentist recommendation to replace the head every 3 months. “Shop now” turns a maintenance reminder into a purchase prompt.
Copy this: Make a routine replacement need the opening question and the call to action.