Updated as of November 11, 2026
“It’s Giving FREE”
“What’s better than crispy chicken? FREE crispy chicken. Yours with $10+ on your first Popeyes.com order.”
The copy builds from a crispy chicken craving to a free chicken offer on a qualifying first order. That gives new customers an immediate reason to try Popeyes, followed by Order now.
Copy this: Tie a first order incentive to the food customers came for.