Updated as of November 11, 2026
“Stop Wasting Money on Estate Agent Fees”
“Why pay more to sell your house? High street agents charge an average of 1.3% commission—on a £300,000 home, that’s £3,900. With Purplebricks, you pay a fixed fee of just £1,299. Keep more of your money and save thousands in fees.”
The headline challenges estate agent fees, while the copy compares commission on a £300,000 home with a fixed £1,299 fee. That makes the savings argument concrete before “Book now” asks for a valuation.
Copy this: Put the familiar cost and your alternative in the same piece of copy.