Real Estate Marketing
For Realtors
An AI marketing agent for realtors, teams and brokerages. Sprites runs Facebook ads inside Meta's Housing special ad category, Google Ads for buyer and seller searches, and the neighborhood SEO that brings listings leads, with your approval on every change.
Trusted by 200+ marketing teams
How It Works
Connect your accounts
Link Meta, Google Ads, Google Analytics, Search Console and your Business Profile. Sprites reads what each campaign costs per lead and where the leads come from.
Launch inside the Housing rules
Real estate ads on Meta must run in the Housing special ad category, which removes age, gender and ZIP code targeting. The agent declares the category at launch and builds reach from location, creative and offer instead.
Own your neighborhoods in search
Sprites writes neighborhood and market-update pages, fixes on-page SEO and keeps your Business Profile active, so buyers and sellers find you before they find a portal.
What makes real estate marketing hard, and what the agent does
Realtors compete with portals for attention and with fair housing rules for targeting. Both change how campaigns have to be built.
| The problem | What the agent does | What you approve |
|---|---|---|
| Meta's Housing special ad category | Housing ads cannot target by age, gender or ZIP code, and location targeting has a minimum radius. Sprites sets the category at campaign creation so ads are not rejected later, and relies on creative and offer to find sellers. | Compliant campaign setup to approve |
| Google's housing ad restrictions | In the US and Canada, Google also limits personalized targeting for housing ads. The agent builds Search campaigns on intent keywords, which the rules do not restrict. | Keyword-led buyer and seller campaigns |
| Seller leads vs buyer leads | A valuation lead and a showing request are different customers with different value. Sprites runs them as separate campaigns with separate offers. | Separate seller and buyer funnels |
| Losing search to the portals | Zillow and Realtor.com own head terms. Neighborhood guides, school and market pages are where an agent can still rank. | Neighborhood page drafts to publish |
| Leads that go cold | Real estate leads convert over months. The agent reports cost per lead and which sources turn into appointments, so budget follows the ones that do. | Weekly lead-source report |
Facebook ads for realtors, inside the rules
Housing-category campaigns, lead ads with your Instant Forms, listing and valuation creative, and Google Search campaigns for buyer intent.
Neighborhood SEO and local search
Neighborhood guides, market updates, on-page fixes, Business Profile posts and tracking of how AI assistants recommend agents in your market.
Real Estate Marketing templates
Home Valuation Lead Ad
A Housing-category Facebook lead ad offering a free valuation to homeowners in your market.
Just Listed Campaign
Promote a new listing on Facebook and Instagram around the property.
Buyer Search Campaign
Google Ads for homes-for-sale and neighborhood searches.
Neighborhood SEO Plan
Neighborhood, school and market pages ranked by search demand.
Competitor Agent Research
What top agents and teams in your market run on Meta.
Instagram Content Plan
A month of listing, market and neighborhood posts.
Integrations
Meta Ads
Google Ads
SEO Research
WordPress
YouTube
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
See the ads, then go deeper
- ResearchMeta Ad Library searchLook up what any realtor, team or brokerage is running on Facebook and Instagram right now.Read
- ChannelAI for Facebook adsHow the Meta agent builds campaigns, creative and lead ads under your approval.Read
- RelatedFacebook ads for small businessBudgets, lead ads and local targeting for owner-run businesses.Read
Questions, answered
What does Sprites do for real estate marketing?
Sprites is an AI marketing agent that runs Facebook and Instagram ads, Google Ads, SEO and your Google Business Profile for realtors, teams and brokerages. It launches seller and buyer campaigns, writes listing and neighborhood content, and reports weekly. Every change waits for your approval.
Can Sprites run Facebook ads for realtors?
Yes. It builds lead ads with your Instant Forms, listing promotions and valuation campaigns. Real estate ads must run in Meta's Housing special ad category, and the agent declares it when the campaign is created so the ads are not rejected later.
What does the Housing special ad category change?
Meta removes age, gender and ZIP code targeting for housing ads and sets a minimum radius on location targeting, and some audience types are limited. Campaigns have to find the right people through location, creative and offer rather than demographics, which is how Sprites builds them.
Does it help with realtor marketing beyond ads?
Yes. Sprites writes neighborhood guides and market updates for your site, fixes on-page SEO, posts to your Business Profile and plans organic social content. Portals own the big search terms; neighborhood pages are where an individual agent can rank.
Can a brokerage use it for several agents?
Yes. Each business profile in Sprites holds its own accounts, brand and history, and higher plans include more profiles and seats. See the pricing page for what each plan includes.
How much does Sprites cost?
Plans start at $66/month billed yearly ($99 month to month), before ad spend, which you pay to Meta and Google directly. The 7-day trial is $1.