Updated as of November 11, 2026
“Find Out If You're a Candidate”
“Our team of board-certified plastic surgeons are experts at helping patients remove excess skin following significant weight loss or childbirth. Learn more abo…”
The headline asks readers to find out whether they are a candidate. Its copy focuses on excess skin after weight loss or childbirth, so the candidacy hook is broader than breast reduction itself.
Copy this: Use a candidacy question when the ad covers more than one surgical concern.