Updated as of November 11, 2026
“Free shipping on orders over $75”
“Elegant gift boxes featuring favorite Russell Stover Milk Chocolate French Mints.”
The headline offers free shipping on orders over $75, while the copy names Milk Chocolate French Mint gift boxes. The pairing gives a gift buyer both a product and an ordering incentive before “Shop now.”
Copy this: Put the purchase incentive beside the specific product it applies to.