Updated as of November 12, 2026
“What are the deciding factors when it comes to college?”
“SoFi surveyed 3,500 families on how they’re weighing the many decisions surrounding higher education. Download the full report.”
SoFi asks what shapes college decisions and offers a report drawn from its survey of 3,500 families. The question gives families a reason to read, while “Download the full report” promises a useful next step.
Copy this: Turn original research into a question your audience is already trying to answer.