79 video ads from 12 sunscreen brands in the Meta Ad Library, 70 running now.
These are the video ads sunscreen brands bought through Meta, the ads people see on Facebook and Instagram: 79 creatives from 12 advertisers, read from the Meta Ad Library on October 8, 2026, 70 of them still running. The median one ran 26 days and the longest 586.
Sunscreen ads have to overcome a product people think they already own, so they sell the one you will actually wear, no white cast, under makeup, every day.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+67 more sunscreen video ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
Koyu leke karşıtı uzman protokol!La Roche-Posay · running 586 days
Prep, Set, Go.Coola · running 142 days
Nouveau Neutrogena Ultra Sheer 3 en 1Neutrogena · ran 82 days
海にも肌にも、3つの約束を守る処方。Sun Bum · running 68 days
Alix Earle's new glow routine just dropped.Hawaiian Tropic · ran 61 days
PRIMED FOR EVERY ERASupergoop! · running 49 days
Shop now is the button on 40 percent of them, Learn more on 36, See details on 17.
4 percent open with a question, 12 percent put a number in the first line, and 2 percent lead with an emoji.