Tell Sprites what the business needs, who it sells to and what exists today. It researches the demand, finds the gaps, maps topics to the funnel and returns a sequenced roadmap, then writes the pages on it.
A content strategy is only useful if it names specific pages, in order, with reasons. This template produces that. Sprites starts from your goals (leads, sign-ups, revenue, AI-answer visibility), your audience and your current site, then runs keyword research through the Google Ads API and reads the live results for the queries that matter, so every recommendation carries demand, difficulty and intent instead of a hunch.
The plan is organized around the funnel and the site, not a list of blog titles. Pillar pages and clusters cover the topics you need authority in; comparison and alternative pages cover buyers who are choosing; product and use-case pages cover the queries closest to purchase. Existing pages are audited for expansion, consolidation or retirement before anything new is proposed, so the plan fixes cannibalization and decay rather than adding to it.
You get a 90-day roadmap with owners, order and expected effort. Because the same SEO agent writes and publishes, the roadmap is not a handoff: each item can be briefed, drafted, linked and staged in your CMS for approval, and a monthly Autopilot re-reads Search Console to reprioritize what comes next.
Sprites confirms what content is supposed to do for the business, which audience it serves and what capacity you have, so the plan is sized to reality.
Every current page is checked against Search Console data and the live SERP. Pages that almost rank get expansion plans; overlapping pages get merged; dead weight is flagged.
Keyword research through the Google Ads API around your product and competitors, with intent checks on the live results, produces the topic universe to plan from.
Topics are grouped into clusters and assigned to funnel stages and site sections. Each cluster names its pillar, its supporting pages and the internal links between them.
The roadmap orders work by impact and effort. Approve it, and Sprites briefs, drafts and stages each page through your CMS integration, re-planning monthly on Autopilot.
Get a first-quarter plan that starts with bottom-of-funnel pages and works upward, so the earliest traffic is the most qualified.
Consolidate years of overlapping posts into clusters that rank, and stop publishing new pages that compete with old ones.
Plan category, buying-guide and comparison content around the catalog so organic traffic lands on pages that sell.
Deliver a data-backed strategy at kickoff, then run it from the same workspace with white-label monthly reporting.
From keyword research through the Google Ads API around your product and competitors, cross-checked against the live results for intent and difficulty, and against Search Console for what you already rank for. Opportunities are the queries with demand, a beatable SERP and a link to the goal.
Your goals, a description of the audience and your website. Connecting Search Console and Google Analytics 4 makes the audit much sharper, and naming competitors gives the research a benchmark. Sprites will ask for anything else it needs.
Yes. It covers pillar and cluster pages, comparison and alternative pages, product and use-case pages, and content built to be cited in AI answers. Social and email are included as distribution for the pages, not as separate strategies.
Yes. Change priorities, drop clusters, add constraints and Sprites re-sequences the roadmap. The plan lives in your workspace and is revised monthly against real Search Console data.
Yes. Sprites has an official MCP server, so the same research, roadmap and publishing flow is available from Claude, ChatGPT, Grok or any MCP-compatible assistant, with approval before anything is published.
Most teams using this template do not. Sprites does the research, planning, writing and publishing an agency would, and your team sets the goals and approves the pages. The retainer usually goes toward the tool and the writing capacity you keep in-house.
Other prompts that run on the same agent. Browse the full gallery at /templates.
