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Research & Intelligence

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B2B ABM

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D2C, Ecommerce & Brands

D2C, Ecommerce & Brands

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SMB & Startups

Resources

Get a head start.

Research, examples, and prompts for better marketing.

Ads LibraryReal ads from Meta, Google, LinkedIn, TikTok, Reddit and more↗BlogIdeas and playbooks for modern marketing↗Prompt GalleryReady-to-run prompts for your next campaign↗
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Run and Optimize Ads

Goal Optimization (ROAS & CPL)

Goal Optimization (ROAS & CPL)

AI-driven ROAS and CPL improvements across all ad accounts

Meta Ads

Meta Ads

Scale Facebook & Instagram campaigns with AI

Google Ads

Google Ads

Optimize Search, PMax, and Shopping campaigns

LinkedIn Ads

LinkedIn Ads

B2B targeting, sponsored content, and ABM

TikTok Ads

TikTok Ads

Short-form video campaigns and performance optimization

Create & Analyze Creative

Creative Analytics

Creative Analytics

Analyze winning hooks, angles, and ad concepts from competitors

Ad Generator

Ad Generator

Generate high-converting ad creatives for any platform

Ad Hooks & Angles

Ad Hooks & Angles

Research viral hooks and angles from Reddit, Instagram, and YouTube

Research & Intelligence

Competitor Intelligence

Competitor Intelligence

Deep analysis of competitor ads, SEO, and AI visibility

Market Research

Market Research

Uncover trends, audience insights, and market opportunities

SEO & Web Traffic Analysis

SEO & Web Traffic Analysis

Find SEO gaps, track rankings, and boost organic traffic

SEO & AI Visibility

AI SEO Content

AI SEO Content

Write and publish SEO-optimized articles automatically

AI Visibility (GEO/AEO)

AI Visibility (GEO/AEO)

Optimize your brand for generative AI search results

SEO Site Audit

SEO Site Audit

Comprehensive site audits with prioritized recommendations

Keyword Research

Keyword Research

Bulk and location-specific keyword research with AI insights

See all

By Use Case

B2B ABM

B2B ABM

Account-based marketing and B2B lead generation

D2C, Ecommerce & Brands

D2C, Ecommerce & Brands

Scale direct-to-consumer and ecommerce campaigns

Mobile Apps

Mobile Apps

User acquisition and in-app conversion optimization

PLG SaaS

PLG SaaS

Product-led growth campaigns and intent-based targeting

SMB & Startups

SMB & Startups

Fast, affordable ad management for growing teams

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Template

Video Ad Scripts With the Hook,
the Shots and the Captions

Describe the product and the platform. Sprites writes scripts in the lengths each placement needs, with a spoken hook for the first three seconds, a shot list and on-screen text you can hand to a creator or an editor.

Reddit
LinkedIn
Google
Sprites
Meta
TikTok
AI SEO
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What this template does

A video ad is decided in its first three seconds and won in its last five. This template writes scripts with that shape: an opening line built from the language your audience uses in reviews and on Reddit, a middle that demonstrates rather than describes, and a close with one call to action. Each script is a two-column document, what is said and what is on screen, plus the caption overlays and a note on pacing, so a creator, a founder on a phone or a video editor can shoot it without a briefing call.

Scripts are written per platform and per length. TikTok and Reels get native-feeling, spoken-first cuts at 15 and 30 seconds; YouTube gets a skippable-safe opening and a 60-second version; Meta feed gets a sound-off variant that works on captions alone. Sprites writes the scripts and runs the video campaigns through Google Ads, Meta and TikTok; it does not produce the video itself.

Run it in Sprites

“Write three video ad scripts for my product in 15, 30 and 60-second cuts for TikTok, Reels and YouTube, with hooks, shot lists and captions”

Sign in, paste nothing: this prompt opens pre-filled. Sprites asks for what it needs, shows the plan, and waits for your approval before anything reaches an account.

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Inputs and outputs

What you provide

  • The product or landing page URL and the single action the ad should drive
  • Platforms and lengths: TikTok, Reels, YouTube, Meta feed; 15, 30 or 60 seconds
  • The format: founder to camera, creator testimonial, demo, unboxing, voiceover over product shots
  • Optional: reviews, past video ads that worked or failed, and the brand voice

What you get

  • Three scripts per format by default, each on a different hook angle
  • Two-column layout: spoken lines beside shots, with on-screen caption text and pacing notes
  • Alternate opening hooks for each script so the first three seconds can be tested separately
  • Sound-off versions for Meta feed with caption-carried messaging
  • A shoot checklist: props, locations and shots that several scripts share, to film in one session

How it runs

  1. Step 1

    Read the offer and audience

    Sprites reads the landing page for the promise and proof, then pulls phrasing from reviews, Reddit and competitor video ads in the Sprites Ads Library so the hook sounds like a customer.

  2. Step 2

    Choose the structures

    Problem-agitate-solve, demo-first, testimonial and comparison structures are mapped to the platforms and lengths you asked for, with a reason for each pairing.

  3. Step 3

    Write the scripts

    Each script is written spoken-first, timed to its length, with the shot list, caption overlays and CTA. Three opening hooks are written per script.

  4. Step 4

    Check the platform fit

    YouTube openings survive the skip button, TikTok scripts avoid ad-speak, Meta versions read with sound off. Claims are checked against the landing page.

  5. Step 5

    Hand off or launch

    Export the scripts and shoot checklist for a creator or editor. When the video is ready, the Meta, Google or TikTok agent stages the campaign for approval.

Where teams use it

  • Creator and UGC briefs

    Send creators a script with the hook, the beats and the CTA fixed, so the footage comes back usable on the first take.

  • Founder-led ads

    A founder with a phone gets a 30-second script and a shot list that can be filmed in one sitting, with three hooks to test.

  • YouTube and Performance Max

    Write the 15-second non-skippable and 60-second skippable versions together, then use the finished video as a Performance Max or Video campaign asset.

  • Agencies

    Produce scripted concepts per client from their brand voice and reviews, and hand the shoot checklist to the production partner.

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Frequently asked questions

Does Sprites make the video, or only the script?

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The script, the shot list, the captions and the hooks. Video production is done by you, a creator or an editor. Once the video exists, Sprites runs the campaign on Meta, TikTok or Google Ads (including YouTube) and stages every setting for your approval.

What lengths and platforms does it write for?

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By default 15, 30 and 60-second cuts for TikTok, Instagram Reels, YouTube and Meta feed, each written to that platform's conventions: spoken-first for TikTok and Reels, skip-safe openings for YouTube, sound-off captions for Meta feed. Ask for other lengths.

How does it write hooks that sound natural?

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It reads how your customers describe the problem in reviews and Reddit threads, and how competitors open their video ads in the Sprites Ads Library, then writes the opening line in that register. Three alternate hooks per script let you test the first three seconds on their own.

Can it match our brand voice and compliance rules?

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Yes. Give it past ads, a brand kit or a few sentences that sound like you, plus any claims to avoid, and every script follows them. Claims are checked against your landing page so the script does not promise more than the page does.

Can I write scripts from Claude or ChatGPT?

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Yes. Sprites ships an official MCP server, so the same research-backed scripts come back in Claude, ChatGPT, Grok or any MCP-compatible assistant, and the campaign can be staged from there when the video is ready.

Related templates

Other prompts that run on the same agent. Browse the full gallery at /templates.

  • TemplateHook and Headline Split-Test PackTwenty hooks and headlines, grouped by the hypothesis each one tests, written to the limits of the channel they will run on, and staged as ad variants when you are ready.Read
  • TemplateAd Concepts BrainstormerGive Sprites a landing page and an audience. It returns a set of distinct ad concepts, each with an angle, a hook, a visual idea and the reason it should work, then builds the winners into copy and creative.Read
  • TemplateYouTube Script WriterGive Sprites the topic and your channel. It researches the subject, structures the video for retention, and writes the script with B-roll notes and the description.Read
  • TemplateVideo Content Idea GeneratorSprites studies your niche, your audience and what already exists, then returns ideas with the demand behind them and a hook and outline for each.Read

One template is a start. Sprites runs the whole account.

Every template here is one prompt to the same agent that plans, launches and optimizes campaigns across Google, Meta, LinkedIn, TikTok and Reddit, and keeps your SEO moving. Set a goal, approve the plan, and let it run.

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