Updated as of November 11, 2026
“Tern Bicycles”
“Replace car trips, starting today. Tern e-bikes are built to handle daily life, kids, and cargo—all while reducing emissions. Join the movement toward greener, quieter cities.”
The copy explicitly asks buyers to replace car trips and identifies kids and cargo as the jobs the bike can handle. That makes the commuter benefit immediate, while Shop now turns the idea into a purchase path.
Copy this: Lead with the car trip your bike replaces and name the cargo it can carry.