Updated as of November 11, 2026
“Meet Frasier Fir® Tidings”
“The countdown begins. Meet Frasier Fir® Tidings, a new seasonal expression of the fragrance you know and love.”
The copy introduces Frasier Fir Tidings as a seasonal expression of a fragrance customers know. That balances novelty with recognition, and the countdown gives shoppers a timely reason to use Shop now.
Copy this: Introduce a seasonal variation through the familiar scent that makes it easy to trust.