Topicals has 76 ads in the Meta Ad Library, and 35 were running when we read it on September 20, 2026. Below is a page of that creative, the formats it uses, and how long the ads stay up.
The creative read here is 53 percent single image, 40 percent carousel, 7 percent video. The median ad ran 68 days and the longest was still up at 180. 46 percent of everything Topicals has published on Meta is still delivering, which is a brand retiring most of what it makes and scaling the survivors.
Topicals
LIKE BUTTER Hydrating Mask
Target Dark Spots Overnight
Faded Starter Kit
Faded Starter Kit
Brightening Eye Masks
Target Dark Spots Overnight
Faded Starter Kit
LIKE BUTTER Hydrating Mask
Target Dark Spots Overnight
Target Dark Spots Overnight
LIKE BUTTER Hydrating Mask
First Order = Free Headband 🎀
NEW! Faded Peel Pads
Target Dark Spots Overnight
NEW! Faded Peel Pads
NEW! Faded Peel Pads
Target Dark Spots Overnight
Brightening Eye Masks
LIKE BUTTER Hydrating Mask
NEW! Faded Peel Pads
Brightening Eye Masks
Target Dark Spots Overnight