Updated as of November 11, 2026
“anyway, we’re bidet people now @hellotushy”
TUSHY's short copy treats becoming a bidet user as a casual decision: “anyway, we’re bidet people now.” That relaxed hook gives buyers social permission to consider an awkward purchase, then leaves Shop now as the simple next step.
Copy this: Use a conversational line that makes adopting an unfamiliar habit feel ordinary.