Updated as of November 11, 2026
“Customize with embroidery or applique”
“Shop new arrivals.”
The video ad leads with embroidery or applique and follows with a brief new-arrivals prompt. Its personalization hook gives gift-minded bath shoppers a reason to explore, although the copy does not name a robe.
Copy this: Put the customization choice in the headline when it is the clearest reason to shop.