249,952 ads from 60 wellness brands in the Meta Ad Library, 65,701 running now.
Advertisers
60
Ads listed by Meta
249,952
Running now
65,701
Creatives read
1,188
60 wellness brands have 249,952 ads in the Meta Ad Library between them, and 65,701 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Wellness advertising is one promise sold in fifteen shapes, a better morning, and the brands that stand out stop listing ingredients and show the routine the product disappears into.
Which wellness brands run the most ads?
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own. 60 of these wellness brands have enough creative on file for a page of their own.
What formats do wellness ads use?
video leads at 45 percent of the 1,188 creatives read here, with static at 30 percent and carousel at 25. Shop now carries 71 percent of the calls to action.
The median creative here ran 46 days and the longest was still up at 855. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
100% Natural ReliefSoothe Naturals · running 855 days
Elevate | Premium Nootropic SupplementPhilsmypharmacist · running 776 days
What's stopping you?Noom · running 551 days
The ultimate high protein mealHuel · running 338 days
Pour Yourself Coffee That Does More ☕Everyday Dose · running 298 days
Prueba antes de comprarSpoiledChild · running 285 days
The offers wellness brands lead with
A discount: 15 percent of ads · Physician's Choice: “40% Off Vaginal Health Support Today”
A guarantee: 6 percent of ads · BrickHouse: “Radiance | Chocolate | Strengthen Hair & Nails | Made In The US | 60-Day Guarantee | Brickhouse Nutrition”
Something free to start: 5 percent of ads · True Sea Moss Health: “Nature's own hydration powder: Up to 50% Off + Free Gift”
A price in the ad: 5 percent of ads · BioTrust Nutrition: “The $49 Whey Is $15 Right Now”
5 percent of these ads open with a question, 30 percent put a number in the first line, and 4 percent lead with an emoji.
Wellness ad examples
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Ran 2 days
Ran under a day
Ran 7 days
Ran 2 days
Ran 10 days
Ran 2 days
Ran 10 days
+249,940 more wellness ads
Hooks, landing pages and run length for each
Ran 2 days
Ran 10 days
Ran 2 days
Ran 10 days
Every creative, with its copy, format and run length
Wellness offer ads
Discounts, bundles and free shipping, where the offer is the creative.
Ran 2 days
Ran 10 days
Ran 2 days
Ran 11 days
Ran 2 days
Ran 19 days
Ran 1 day
Ran 16 days
Every creative, with its copy, format and run length
Wellness ugc and testimonial ads
Customer voice, creator posts and reviews used as the hook.
Ran 11 days
Ran 10 days
Ran 16 days
Ran 11 days
Ran 17 days
Ran 17 days
Ran 19 days
Ran 47 days
Every creative, with its copy, format and run length
Wellness educational ads
The ad teaches something before it asks for anything.
Ran 10 days
Ran 11 days
Ran 11 days
Ran 11 days
Ran 3 days
Ran 16 days
Ran 3 days
Ran 17 days
Every creative, with its copy, format and run length
Wellness launch and new product ads
Announcements, drops and restocks.
Ran under a day
Ran 12 days
Ran 2 days
Ran 6 days
Ran 2 days
Ran 27 days
Ran 9 days
Ran 27 days
Every creative, with its copy, format and run length
How to run wellness ads on Facebook and Instagram
1
Show the product in use in the first three seconds
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
2
Let customers make the claim
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
3
Give a reason to buy now
A bundle, a first-order discount or free shipping turns interest into an order. 15 percent of the wellness ads here lead with a discount.
4
Let the algorithm find the buyers
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
5
Keep the winners running and replace the rest
The median wellness ad here stayed up 46 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
What do wellness ads on Facebook and Instagram look like?
We read 1,188 wellness ads from 60 wellness brands in the Meta Ad Library on October 23, 2026. Video ads lead at 45 percent. The most common button is "Shop now".
Which wellness brands run the most Facebook ads?
Of the advertisers on this page, RYZE Superfoods (4,899 running), Physician's Choice (3,484 running), Paul Saladino MD (2,900 running) had the most ads live when we read the library.
What offers do wellness ads use?
A discount appears in 15 percent, a guarantee appears in 6 percent, something free to start appears in 5 percent of the ads we read. For example, Physician's Choice: "40% Off Vaginal Health Support Today"
How long do wellness ads run?
The median ad we read had run 46 days, and the longest 855 days. Advertisers keep paying for ads that work, so the long runners are the ones to study.
How do I make wellness ads for my brand?
Start from what is already working in your category: copy the structure of the long-running ads, lead with one clear offer, and test several versions at once. Sprites' proprietary marketing agent does this for you: it reads the wellness ads running now, writes ads in the styles that work, and launches them once you approve.
Launch wellness ads that sell
This page shows 1,188 creatives. Meta lists 249,952 for these advertisers, and 65,701 are running right now. Sprites' proprietary marketing agent reads every wellness ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.