Updated as of November 11, 2026
“Explore the New Collab”
“Serving up: Russ & Daughters + West Elm. Be first to shop.”
The copy introduces the Russ & Daughters collaboration and says to be first to shop. It gives a browsing format a timely hook, with Shop now carrying shoppers into the collection.
Copy this: Give a carousel of new products one shared launch reason to browse.