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  1. Home/
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  4. Wool and Prince ads/
  5. Ad 1288482786819573

Wool and Prince ad: a shirt proved by repeated wear

Updated as of November 11, 2026

Wool and Prince image ad: Merino Button-down Shirts
Advertiser
Wool and Prince
Format
Image ad on Facebook and Instagram
Status
Active on October 8, 2026
First shown
April 13, 2026
Run
181 days and counting
Button
Shop now
Landing page
woolandprince.com
Meta Ad Library ID
1288482786819573
Source
Meta Ad Library, read October 8, 2026

What the ad says

“Merino Button-down Shirts”
“Wool&Prince founder Mac started the company 12 years ago by wearing the same merino wool shirt for 100 days straight—without washing. He noticed merino wool gaining popularity with outdoor enthusiasts and wanted to find out first-hand how great merino really was. The results were impressive: the shirt made it through the 100 days, the story went viral, and Wool&Prince was born. Experience the t”

Why it works

The founder story says the same merino shirt was worn for 100 days without washing. That claim makes the fabric’s practical appeal memorable, and Shop now points buyers to the button-down shirts.

Copy this: Use a concrete wear story to support a fabric claim.

Where this ad is featured

  • Menswear static ads
  • All Wool and Prince ads

More Wool and Prince ads

  • Wool and Prince ad: travel comfort with secure storageVideo ad · active
  • Wool and Prince ad: the everyday pant durability testCarousel ad · active

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