Updated as of November 11, 2026
“Get your first month free”
“Over car bills? Ditch ownership and save an average of $1173/month with Zipcar. Plus, get your first month on us.”
The ad asks people tired of car bills to consider Zipcar, cites average savings of $1173/month and offers the first month free. “Get offer” follows the cost argument directly.
Copy this: Show the ownership expense you address and pair it with a trial offer.