Competitive ad intelligence
Anthropic Ads
Science & Tech · AI · B2B · Prosumer · PLG · 109k Facebook followers
Public ad libraries checked Sep 17
Anthropic ad creative
Anthropic Facebook and Instagram Ads
418 in the libraryHeadlines, CTAs, landing pages and run length for every one
Anthropic LinkedIn Ads
197 in the libraryHeadlines, CTAs, landing pages and run length for every one
Anthropic Google Ads
434 in the libraryHeadlines, CTAs, landing pages and run length for every one
Sprites analysis of Anthropic's ads
Sprites analysis · updated September 5, 2026
160 of 380 Meta ads land on Claude Code. Cowork takes 64.
30 partner pages run Claude ads under #claudepartner. Brian Moore leads with seven.
Google is 224 text of 280 read. Meta is 77% video.
Anthropic advertising snapshot
As of September 17, 2026, Anthropic has 1,049 detectable ads across Meta, Google and LinkedIn. Its longest-observed creative has run for 91 days. Learn More is its most common call to action. These observations come from public ad libraries; spend and performance are not disclosed.
Read the full read-out
Meta is video-led for Anthropic at 77% of 418 observed creatives, with the remainder split across the other two formats. That is a portfolio rather than a single bet, which typically indicates separate creative tracks running against different audiences.
4 creatives launched in the previous seven days, about 1% of the library. That is steady replacement rather than a burst, with enough new material to keep frequency down without rebuilding the account each week.
Paid traffic is split across 13 landing paths in the sampled creatives, led by claude.com › product › claude-code. Separate destinations per creative usually mean separate offers or separate audiences, and it is the clearest signal in a public library that an advertiser is segmenting rather than pushing everyone to one page.
Anthropic partnership ads
98 ads across 32 creator and publisher pages.
- B$ by Brian Moore (@lanewinfield) · 7 ads
- Coding with Lewis (@codingwithlewis) · 6 ads, 6 running
- Oliur (@oliurrr) · 6 ads, 6 running
- Jodi Go (@61552017331793) · 6 ads, 3 running
- William Bowers (@61553411200690) · 6 ads
- Natalie Barbu (@beautybynatxo) · 5 ads, 5 running
- Bram D Media (@61563720761275) · 5 ads
- Oxforddatagirl (@61586893542649) · 5 ads
Anthropic by channel
- Video
- 77%
- Static
- 5%
- Carousel
- 19%
Longest-running · 91 days
No body copy returned.
- Markets
- US, DE, FR, NL, ES, IT, PL, PT
- Formats
- 53 video, 367 text, 14 image
- Impression bands
- <1k, 1k–2k, 7k–8k
Search headlines
- Al for small business - Claude by Anthropic - Al for small teamsclaude.com
- Go from idea to web app - Claude Code by Anthropicwww.claude.com/
- How @Claude moves code faster in Slackhttps://claude.com/product/tag
- Single Image Ad
- 99
- Video Ad
- 81
- Document Ad
- 17
LinkedIn publishes run dates and impressions only for ads served in the EU, and almost none of these 197 ads carry them, so how many are active cannot be said.
Disclosed targeting
None disclosed for these ads.
More from the index: Google ads examples · LinkedIn ad examples
Anthropic ad hooks and headlines
| Channel | Headline | Opening line |
|---|---|---|
| Al for small business - Claude by Anthropic - Al for small teams | Includes Claude Code , Claude Cowork , Claude Design , Claude Tag in Slack , and more . Claude helps your ... | |
| Go from idea to web app - Claude Code by Anthropic | Build auth , APIs , databases , and UI . Claude Code covers every layer of your web app . Claude helps you build full - | |
| How @Claude moves code faster in Slack | Tag Claude in where your team already works: right in Slack. | |
Hooks are where a competitor’s library becomes your test plan. Creative analytics explains how to analyze ad creative element by element, and ad hook styles gives the taxonomy these openings fall into.
Where Anthropic sends the click
Similar advertisers
How Anthropic advertises
Direct answers from the public Meta, Google and LinkedIn libraries checked September 17, 2026.
Does Anthropic run ads?
Yes. Sprites observed 1,049 Anthropic ads across Meta, Google, LinkedIn as of September 17, 2026.
Where does Anthropic advertise?
Anthropic was observed advertising on Meta, Google, LinkedIn. The current library includes 418 Meta ads, 434 Google ads and 197 LinkedIn ads.
How many ads does Anthropic run?
Sprites detected 1,049 ads in the latest public-library scan. This is an observed library total, not a claim that every ad is running simultaneously.
How much does Anthropic spend on ads?
Public ad libraries do not disclose exact cross-channel spend. Sprites models an estimated monthly range from the 3 observed channels; the Sprites report on this advertiser includes it.
What is Anthropic's advertising strategy?
As of September 17, 2026, Anthropic has 1,049 detectable ads across Meta, Google and LinkedIn. Its longest-observed creative has run for 91 days. Learn More is its most common call to action. These observations come from public ad libraries; spend and performance are not disclosed.
Where can I see examples of Anthropic ads?
Browse the creative gallery above for current and historical Anthropic ads, including formats, messaging, run lengths and landing-page destinations where the source libraries disclose them.
Data sources and limitations
The Meta Ad Library, the Google Ads Transparency Center and the LinkedIn Ad Library, queried directly for Anthropic on September 17, 2026. Spend is calculated using Sprites’ proprietary AI model; everything else is observed.
What is measured, modelled and never available
- Measured.Creative, headlines, body copy, calls to action, landing-page destinations, formats, run dates, plus disclosed impression bands on Google and LinkedIn only. Meta video files expire at source, so some video entries carry no playable file.
- Calculated.Only the monthly spend range, using Sprites’ proprietary AI model, with a confidence label per channel.
- Never available.Click-through rate, cost per click, cost per mille, conversions, Google keyword lists and Meta audience targeting are published by none of these libraries.
Other advertisers in the library
Every company here has its ads read from the same three public libraries as Anthropic's. Open one to compare, or analyze it against your own account.
| Advertiser | Ads observed | Analyze |
|---|---|---|
 Canva | 30,937 | |
 ElevenLabs | 15,866 | |
 Rippling | 8,747 | |
 Cursor | 5,659 | |
 Legora | 5,362 | |
 Replit | 4,726 | |
 Decagon | 3,386 | |
 Framer | 3,263 | |
 Manus | 3,089 | |
 Descript | 2,523 | |
 Sierra | 2,508 | |
 Grammarly | 2,416 | |
 Lovable | 2,338 | |
 Harvey | 2,233 | |
 Base44 | 2,208 | |
 Perplexity | 2,203 | |
 Emergent | 2,132 | |
 Superhuman | 1,898 | |
 Photoroom | 1,702 | |
 beehiiv | 1,626 | |
 Plaud | 1,620 | |
 Function Health | 1,587 | |
 Gamma | 1,547 | |
 OpenAI | 1,491 | |
 Suno | 1,403 | |
 Granola | 1,342 | |
 Superpower | 1,317 | |
 Speak | 1,236 | |
 Luma | 1,213 | |
 Viktor | 1,180 | |
 Otter | 1,179 | |
 Runway | 1,137 | |
 Bland | 1,004 | |
 Wispr Flow | 978 | |
 AppLovin | 966 | |
 Warp | 955 | |
 Shopify | 906 | |
 Attio | 903 | |
 GoDaddy | 896 | |
 Surfshark | 893 | |
 HeyGen | 878 | |
 Ro | 810 | |
 Wix | 805 | |
 Bolt.new | 783 | |
 11x | 765 | |
 Proton | 755 | |
 Opus Clip | 744 | |
 Motion (usemotion.com) | 712 | |
 PostHog | 712 | |
 Substack | 698 | |
 Eight Sleep | 694 | |
 NordVPN | 689 | |
 Clay | 688 | |
 Whop | 676 | |
 Whatnot | 660 | |
 Adobe | 658 | |
 Hostinger | 655 | |
 Vapi | 653 | |
 Noom | 634 | |
 Genspark | 620 |
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