Updated as of November 11, 2026
“Research relies on regular gifts”
“Every 3 minutes someone in the UK develops dementia. Give £10 a month to help pioneering research beat the clock.”
The ad pairs the pace of dementia diagnoses with a request for £10 a month. It connects that regular gift to research, then uses “Donate now” for a direct response.
Copy this: Make a recurring donation request precise about amount and purpose.