Updated as of November 11, 2026
“Born & Baked in NYC”
“In 2008, Baked by Melissa was just a dream and a really good cupcake. The rest is history. Follow along and see what else we’re baking.”
The ad traces the brand from a dream and a cupcake to what it is baking now. Learn more invites people who connect with that story to keep following.
Copy this: Use a brief origin story to give new customers a reason to follow along.