Updated as of November 11, 2026
“New scents just dropped”
“Limited time: $2.95 Wallflowers Fragrance Refills. Refresh every room with up to 30 days of always-on fragrance.”
The headline announces new scents, and the copy adds a limited-time offer for fragrance refills. That gives fragrance shoppers both a discovery reason and a prompt to “Shop now.”
Copy this: Combine a new-scent announcement with a specific reason to act.