Most B2B brands still shoot their ads with cameras. A few large ones have stopped pretending they need to.
We went through the Sprites ads library for B2B advertisers whose own ads say the visual was made with AI. Not a guess from the look of a frame. The ad copy says it: "made with AI", "generated using", "AI video". Six brands clear that bar.
| Brand | What the ad says | Ads with the claim | Running |
|---|---|---|---|
| HeyGen | "All the footage in this video was made with AI." | 4 Meta video ads, plus LinkedIn | May to August 2026 |
| Adobe Firefly | "Made by you. Made in Firefly." | 9 Meta video ads | October 2025 to October 2026 |
| Adobe | A Too Faced campaign made with the Firefly Video Model | 3 Meta video ads | October to November 2025 |
| Envato | "Performers generated using Envato AI tools." | 4 Meta image ads | July to October 2026 |
| Atera | "AI video based on a true story." | 4 Meta video ads | September to October 2026 |
| Framer | "The visuals were generated with NanoBanana 2." | 11 Meta video ads | March to October 2026 |
| Descript | "Perfectly matched AI-generated B-roll." | 2 Meta video ads | October to November 2025 |
Adobe and Adobe Firefly run separate pages, so they get separate rows. One company, two accounts.
HeyGen: the ad is the product demo
HeyGen has 609 Meta ads in our library. Two of them, live from 21 July to 1 August 2026, open with the cleanest claim we found:
"All the footage in this video was made with AI. No camera. No lights. No crew. Character sheet. Environment frames. Voiceover. HeyGen. That's the whole stack."
The poster frame shows a presenter inside a laptop screen with three chat bubbles: no more lights, no more film crews, no more cameras. The CTA is a comment trigger, "Comment 'HEY' to try Avatar V now".
Two more ran from 29 May to 3 July 2026 through a creator tagged #HeyGenPartner: "Every single frame in this video was generated using Seedance 2.0". On LinkedIn, where HeyGen has 74 ads, a Digital Twin video makes the same point as a joke: "Having to disclaim that every video I post is AI generated because they look so real."
Adobe and Adobe Firefly: a year of "Made in Firefly"
Adobe Firefly has 334 Meta ads in our library. Nine are video ads headlined "Made by you. Made in Firefly." The first launched on 13 October 2025. Several were still running on 6 October 2026. Close to a year on one line.
The parent account goes further. Adobe has 354 Meta ads with us, and two of them, live 31 October to 4 November 2025, sell a customer's AI campaign: "From idea to Times Square in 16 days. With Adobe Firefly Video Model, Estée Lauder's Too Faced Cosmetics transformed a ballerina-in-a-music-box story into an entire campaign!"
A third, a Spanish-language creator ad from 11 to 25 November 2025, calls itself "un proyecto 100% IA", a fully AI project made in Firefly Boards.
Envato: the disclosure line
Envato sells stock assets and AI tools. It has 3,251 Meta ads on record, 727 live when we read the account. Four image ads launched between 9 July and 31 August 2026 end with the same sentence: "This imagery includes performers generated using Envato AI tools."
The headline sells the bundle: "Stock. AI tools. Lifetime commercial licensing." The AI people in the creative are the proof that the AI tools are in it.
Atera: a demo-request ad shot with AI
Atera sells IT management software to IT pros. It has 171 Meta ads in our library. Of the 10 that were live when we read it, four are video ads with a footnote: "*AI video based on a true story."
This is the most ordinary B2B ad on the list, and that is the point. Selfie-style talking head, "Run your IT from one place" on screen, copy that lists ticketing, RMM and patching, and "Request a demo now". The first launched on 15 September 2026, the latest on 19 October.
Framer: the AI visual is the website
Framer has 609 Meta ads in our library. Eleven creator videos tagged #framerpartner, on three scripts, say outright that the visuals on the site in the ad were AI-generated:
- "The visuals were generated with NanoBanana 2 — front layer and back layer, one prompt each." Live 17 March to 30 May 2026.
- An ASCII-style site where "for image and video generations I used Freepik". Live in May 2026.
- "Image - using nanobanana pro... Video - Seedance 2.5", for a site with a video that scrubs with the cursor. Live 5 September to 15 October 2026.
Framer never claims the AI. Its creators do, as a how-to: generate the image, drop it in, publish. The AI visual is a step in the tutorial, not a disclaimer.
Descript: generated B-roll on screen
Descript has 700 Meta ads in our library. Two, live 30 October to 13 November 2025, run the same creator video. He asks Descript's Underlord for "a slow aerial shot of a marketing team brainstorming in the desert", and seconds later the generated shot cuts in: a team at whiteboards on the sand. The copy calls it "perfectly matched AI-generated B-roll, synced to your voice."
The generated shot is not decoration. It is the feature the ad sells.
Two ways to run AI visuals
The six split cleanly.
- AI as the pitch. HeyGen, Adobe Firefly and Descript sell AI generation, so the AI-made frame is the product shot. The AI is the point of the ad.
- AI as production. Envato and Atera use AI to make an ad for something else: a stock library, an IT platform. They say it once, at the bottom, and move on.
Framer sits in between. Its product is not an image model, but its creators use one on screen, and it reads as craft, not a confession.
Creators carry most of it. Framer's eleven, HeyGen's Seedance ad, Adobe's Firefly Boards ad and Descript's B-roll ad are all in a creator's voice. The brand pays for the slot. The creator owns the AI claim.
What B2B marketers should copy
- Say it in one line. Atera's footnote is seven words. Envato's is one sentence. Neither ad is about AI, and neither hides it.
- Use AI for the shot you cannot afford. A team in the desert, a Times Square spot in 16 days, a set with no crew. That is where these brands spend it.
- Keep the format boring. Atera's AI ad is a selfie talking head with a demo CTA. The AI does the production, the format does the selling.
- Run it long when it works. Firefly kept "Made in Firefly" on air for close to a year.
- Let creators make the claim. "Here's how I made this" lands better than a brand saying its own ad is AI.
Every ad here is in the Sprites ads library. For more B2B creative, see B2B ad examples and SaaS ad examples. For the consumer side, read AI commercials and AI video ads. To have video ads made for you, see Director.